What you need to know about the NBA's new gambling partnership
These insights come from studies of blood flow and electrical activity in people's brains as they complete various tasks on computers that either mimic casino games or test their impulse control. Shirley, now 60, currently works as a peer counselor in a treatment program for gambling addicts.
What did MGM get? Four in five Americans say they have gambled at least once in their lives. Now that MGM has signed up, other competitors have a decision to make: However, the NBA believes the reliability and speed of the feed will become increasingly valuable in the future, especially for in-game betting, which is expected to take off in the U.
Here's what he said. A new understanding of compulsive gambling has also helped scientists redefine addiction itself. Types of bets are determined by gaming regulations, not deals with sports leagues.
Drug addicts also often have a listless prefrontal cortex. In a study at Yale University and a study at the University of Amsterdam, pathological gamblers taking tests that measured their impulsivity had unusually low levels of electrical activity in prefrontal brain regions that help people assess risks and suppress instincts.
What is the advantage of having the NBA's direct data feed? Even more compelling, neuroscientists have learned that drugs and gambling alter many of the same brain circuits in similar ways. Whereas experts used to think of addiction as dependency on a chemical, they now define it as repeatedly pursuing a rewarding experience despite serious repercussions.
A German study using such a card game suggests problem gamblers—like drug addicts—have lost sensitivity gambling needs their high: Back then, Shirley's counselors never told her she was an addict; she decided that for herself.
Nevada sportsbooks aren't using the NBA's feed now and don't seem to be running into any issues. For reasons that remain unclear, certain antidepressants alleviate the symptoms of some impulse-control disorders; they have never worked as well for pathological gambling, however.
The value, though, may come through the creation of a market for their direct data feed. What's in it for the NBA? Now researchers agree that in some cases gambling is a true addiction. And today you do not even need to leave your house to gamble—all you need is an Internet connection or a phone.
Find a Great Site and Play Instantly